Logo & brand design contract

Logo projects live and die on revision rounds and final files. Set both before you open the canvas.

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Good for

  • Logo, identity, and brand design projects
  • Setting concept count, revision rounds, and deliverable formats
  • Tying ownership/transfer to final payment

Not for

  • Large brand engagements better handled with formal IP counsel

Logo work has two classic traps: endless "can we just try one more direction" revisions, and a client who expects every source file the moment they’ve seen a JPEG. Both are solved by writing the terms down first.

What a logo contract should cover

  • Concepts and revisions — how many initial directions, and how many revision rounds are included.
  • Deliverables — exact formats (e.g. SVG, PNG, PDF) and what’s handed over.
  • Payment — total, deposit, and the balance due on delivery.
  • Ownership — rights transfer to the client on final payment, not before.

That last point matters: tying the handover of source files and rights to final payment is the single best protection a designer has.

Make it real

Describe the project, review the terms together, and both sign. Clear expectations make the creative part the fun part.

Common questions

When should the client own the logo?

A common, fair approach is that full rights and source files transfer on final payment. State it explicitly so there’s no grey area.

How many revision rounds should I include?

Two or three is typical. The number matters less than writing it down — and noting that extra rounds are billed.

Start this agreement free →

Free to draft, send, and sign — no account needed to start.

Last reviewed June 2026. itsadeal.ai is a drafting helper for everyday, low-risk agreements — not a law firm, and nothing here is legal advice.